CON CARNE launcht Web Shopping show for Yves Rocher

(On-line) shopen more beautifully with Yves Rocher “beau.TV” (openPR) - Cologne, 06 December 2006 - beautiful shoppen with beauTV: The interactive Shopping show, which was conceived and realized for the French Kosmetikhersteller Yves Rocher, is to set on-line Christmas business in motion strongly. CON CARNE accompanied thereby the development of the format of the idea over production up to the finished implementation. The control of „beauTV “is with the user. So it can pursue as on the television those approx. 30minütige transmission linear or switchen directly in individual product worlds and the pertinent contributions. The presented products can be ordered over the linkage with the Shopsystem also directly on-line. „Yves Rocher beauTV “is to condition the existing target group strengthened for further on-line activities and to win at the same time new groups of buyers in the Internet.

The idea of an interactive Shopping show developed CON CARNE and provided the name „beauTV “directly. Already 2002 developed the team of CON CARNE the first Web TV formats for the broadband portal T-Online vision. „Yves Rocher beauTV “is linked „best a convergent format and OF both worlds “- the emotional strength of the TV with the interaction possibilities of the Internets. Charmingly moderated of the former PRO7 and pool of broadcasting corporations host Gisa miner are presented particularly for the Christmas business selected products in word and moving picture. The intuitive menu guidance makes it possible to order the spectator directly from a product to the next to switchen and with interest the angespriesene product directly on-line. „With „beauTV “we waive the borders between TV and Internet completely consciously “, so Kay t. Lübbers, managing director of CON CARNE. „We aligned the format to the needs of the target group of Yves Rocher and developed a prompting, which facilitates for also less webaffinen spectators entrance and interaction with beauTV. “Over the Web TV format under the Domain www.beau.tv thereby both firm inventory customer and new potenzielle groups of buyers are to be won. For this reason the Launch was put also into the traditionally strong Christmas business.

The Launch of „Yves Rocher is accompanied beauTV “by a frequency-strong on-line campaign, which now already augenzwinkernd to the typical load minute Shopper addresses itself, which did not have so far Yves Rocher yet on the desire note, but to have should. The vierwöchige Bannerflight starts AOL, msn, in the second December week on frequency-strong portals like t-online.de, web.de, yahoo, lycos and freenet as well as frauenaffine sides of the television stations RTL, SAT1 and PRO7. The idea and creative conversion of the campaign originate likewise from the house CON CARNE and belong beside beauTV to the first order work for the new customer Yves Rocher.

Now (on-line) shoppen more beautifully: www.beau.tv

Responsible with Yves Rocher AG, Stuttgart:
Leader eCommerce: Jens Hilbrands
E-Commerce Shop management: Joachim Kohler
Manager on-line marketing: Tobias Proksch

Responsible with CON CARNE, Cologne:
Acting partner/consultation: Kay t. Lübbers
Director of budget: Jens Kurznack
Director of creative: Sascha painting Dörp
Technical manager: Kevin woodpecker

For further information is to you gladly at the disposal:

CON CARNE GmbH & CO. Kg
Luxemburger road 59
D-50674 Cologne

Mrs. Antonia Ress
Telephone +49 (221) 35 53 56 - 65
Fax +49 (221) 35 53 56 - 11
E-Mail: antonia.ress@con-carne.de
Internet: www.con-carne.de

Over CON CARNE
CON CARNE - Agency for digital mark production - in June 2004 in Cologne one based and busily up-to-date 12 coworkers. The Cologne creative agency is specialized in the planning and execution of interactive Werbekampagnen in new and mobile media. CON CARNE belonged up-to-date to the Top 10 of the most creative Newmedia agencies and was selected by the yearbook of the advertisement 2006 into the final round „of the Newcomer agencies of the yearly “. To the cared for enterprises British American Tobacco, Constantin film, handle, roofridge gate and Yves Rocher belong.

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