Enterprises give away Potenzial with humans over 50

(openPR) - Hanover/Filderstadt, 29 November 2006 - Marktforschungsinstitut EYE Research GmbH, Filderstadt, accomplished an inquiry together with the ripe network, Hanover, with humans between 50 and 75 over the content and/or discontent with products and services. Result:
Still enterprises ignore the desires and needs of humans over 50.

Everyone fifth the 200 asked feels neither particularly positively nor negatively addressed by the offers, over 70 per cent of the older consumers refer explicitly to negative experiences with products and services. A clear voucher for it, as much Potenzial remains unused reaching, this particularly purchase-strong target group optimally.

Much pent-up demand gives it within the ranges „public means of transport “, „to technology “and „purchase markets “. By the advertisement many do not feel addressed. Rather older customers wish themselves better service, expert consultation and clearer packing organizations. Only within the ranges Kosmetik and/or advanced training and leisure offers the generation 50plus with products and services is spreading contently.

If enterprises would consider the specific needs of the generation 50plus more, then a clear turnover plus with the increasing group of older humans seems almost guaranteed.

Ilka of Boehmer, EYE Research: „Humans starting from 50 are ready, much money spend - they however often do not find offers fitting for them. Here much Potenzial is offered to make their products and services attractive for older humans for enterprises. “

The investigation is repeated in regular intervals of EYE Research and the ripe network.

For further inquiries:
The ripe network
c/o PRÖTT & PARTNER GbR
Friedlies Reschke
Sertürnerstr. 18, 30559 Hanover
0511/953,943
reschke@reifenetzwerk.de
www.reifenetzwerk.de

Under the slogan „the future is united older “to have in the ripe network enterprise, Dienstleister and advisors to a creative and an authority pool, in order enterprises with conquest „matures themselves market “to support.

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