Erik Spiekermanns Design office UDN revises visual appearance of the fair Frankfurt
(openPR) - Berlin, 20 December 2006 - Erik Spiekermanns citizen of Berlin Design office UDN | United of designer network modernized and developed the Corporate further Design of the fair Frankfurt, the second largest fair enterprise of the world. „The fair Frankfurt organizes world-wide over 100 partially very different fairs - everyone with own Logo and own visual appearance. This variety to catch to strengthen and the meetings a greatest possible organization clearance leave at the same time the purchase to the roof mark, that was one of the substantial goals of the Redesigns “, explains Erik Spiekermann.
The four colored squares, which stand for approximately 25 years for the fair Frankfurt, point also after the Redesign the Spannbreite out of the world-wide activities of the enterprise, however with refurbished colors and a revised signature. From the proportions of the indication UDN derived also the further developed layout principle: By the specific arrangement of the design elements in the relationship five to eight an unmistakable characteristic for the Coporate Design of the fair Frankfurt was created. Them are the visual clammy ones between enterprise appearance and the individual product appearances - without into their kommunikative contents to intervene.
Its own house writing, the” fair university verse “, supports this goal. From it also all meeting marks are set, which speak a uniform language now. The subsidiaries arise now after clear design principles exclusively under the roof mark fair Frankfurt. This signals more clearly than so far: An enterprise of the fair Frankfurt. „The crucial at the new Corporate Design is less its fresh modernity, but rather the stress of a visible unit and mark strength “, stressed also Dr. Michael Peter, Mitglied of the management of the fair Frankfurt. „After years of global growth we are today an international company with a global organization and a broad Portfolio of guidance fairs, which take place in all parts of the world. The renewed Corporate Design is to stress our unit and identity in view of the complexity of the company reached in the meantime more strongly and to express our clenched mark strength more clearly. “
With the introduction of the new Corporate Design within the range consumer goods fairs already one began. In the coming months the new appearance is to be finally converted also in all wider ranges applied and within the next yearly. The corpus width unit Design portal www.cd.messefrankfurt.com, the central Tool for the implementation of the new Corporate Design, makes thereby on-line direct access possible to all guidelines and collecting mains.
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UDN | United of designer network GmbH is the Branding and Design agency of Erik Spiekermann. Erik Spiekermann is a designer and writing designer, fee professor to the HfK in Bremen, honour doctor to kind center college OF Design in Pasadena/California as well as presidency member of international institutions for Design. Its internationally acting Design agency UDN with offices in Berlin, London and San Francisco works for client such as Bosch, Birkhäuser, RWE, grave, Pioneer Investments, the course and Lufthansa. The font family railways type developed by UDN for the German course was nominated recently for the Design price of the Federal Republic of Germany 2007 and was won one of the prices.
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