New medium form on-line and eGame marketing on the advance

Kenneth Ripley (openPR) - highlight: IGA Worldwide from New York, Acclaim and MindShare from London in Berlin

The Media agency MindShare made of London discusses with IGA Worldwide made of New York and Acclaim London for the first time the international in-Game Advertising market on the GfM World Congress, to 28. and 29. March 2007 in the ESTREL Convention center in Berlin for the fourth time takes place. The meeting of the international representatives of medium enterprise, agencies, prominent Publishern of eGames and world-wide acting marks stands under the slogan: „Digitally marketing Entertainment - eGame marketing of the present “.

Erding: Kenneth Ripley, Executive Vice President OF global Advertiser Sales of IGA Worldwide from New York, presents the topic „to electronics Games marketing “from international view. In its key note it reports on current trends within the range in-Game Advertising, how for example the possibility of merging context-supported advertisement dynamically and in real time into plays. After its lecture discusses the New Yorker one in the following US-Summit-panel with nods Adam, Group account Director of the Media agency MindShare from London and Howard Marks, CEO eGame Publisher of the Acclaim from London. „This is a European-wide unique opportunity, information about eGame marketing from first hand to received “like that Lutz Anderie one, managing director Atari, which likewise supports the meeting as an adviser.

Industry specialists go out of it that the times, in which nearly without exception into printed media, TV or radio advertisement was switched are past. Only who considers today new media like on-line ones and eGames with, can at all still address its target groups. The medium utilization period of eGames exceeds those of the classical media today already clearly with a young person. „Around young people into eGames to reach, the communication strategy of the marks and agencies must change fundamentally. “This conviction is Carsten Szameitat, managing director the 11 per cent of Communication and organizers of the congress GfM World. „Our goal for the GfM World 2007 is it to give to the participants an international view of the topic eGame marketing. With our partners such as IGA Worldwide and the BIU registered association it to us succeeded numerous international Top advisers of the market to have won “is pleased Carsten Szameitat.

With 200 expected participants and 28 advisers as well as three expert panels is the 4. GfM World Congress the largest and most important meeting for the Entertainment, medium, mark and agency world of its kind in Europe. With panels like „cross-linking of Hollywood, mobile phone and play benefit “and „Second Life: Wirtschaftswunder or bubble “are lit up more intensively the topics mobile and on-line Games on the second day.

Far information to the congress program you find under www.gfm-world.de

Further information: 11 per cent of Communication, St Paul 15, D-85435 Erding, Tel: +49 (0) 8122 - 95 56 25, fax: +49 (0) 8122 - 95 56 27, email: a.szameitat@11prozent.de, www.gfm-world.de, Ansprechpartner: Angelique Szameitat.

11 per cent of Communication with seat in Erding was established as neutral communication platform between mark and Mediawelt and that eGame and mobile Entertainment market. 11 per cent advises and supplies detailed information about this range. In addition execution comes the topic fields mentioned by meetings in. A further authority of 11 per cent of Communication is the PR-range. The agency has a qualitatively high-quality volume of data also here and offers to its customers a Full service in the public work.
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Over IGA Worldwide, Inc. (www.igaworldwide.com)
IGA Worldwide, Inc. the prominent, independent in-Game Advertising (IGA) is - enterprise, which supports marks to understand and exhaust the various chances of this advertising form. Via the advertising network radial developed by IGA, can recruit-rubbing millions of consumers via a broad pallet of play platforms and - category address. IGA Worldwide offers besides strategic consulting services including integrated Product Placement and CO graduation by its 100 percent communication consulting daughter Hive, a fire of IGA Hive Ltd.

Easton Capital Group, Intel Capital, Morgenthaler venture and DN Capital finance the enterprise with head office in New York and office in London and Berlin. IGA Worldwide was distinguished recently of the advertising industry as „the Breakout company OF the Year 2006 “and as one „the Top 100 private company “in the medium and Entertainment range of the OnHollywood Awards.

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