Paradigm change in the Kundenbeziehung
(openPR) - if the product hardly still differentiation possibilities offers and sales prospects to be only slightly further expanded can, determines new rules the competition.
Saturation, turnover and rising costses, Deregulierung and a merciless competition in global yardstick, dictate the business everyday life in nearly all industries.
Will survive only the enterprises, which their customers with products meeting demand, at an attractive price, with best service and fastest supply, with optimal Profitabilität to inspire to be able.
They are the differentiation characteristics, with which enterprises differ from each other. They determine the future and decide whether enterprises grow or yield.
Speed by an holistic beginning becomes thereby a substantial competition advantage.
The customer comes thereby to always far into the focus of the attention. In addition, such an customer orientation has its price. Applied so far if business models, which placed the product into the center, when priority, then the reorientation can lead on customer „humans “to a change in the Unternehmenskultur.
For the organizational structure that means, to say good-bye of the traditional to a process orientated organization based on Customer Relationship management (CRM).
Characteristic numbers become ever more important. And here it concerns for a long time no longer only the pure view of turnover. Keywords (key performance indicator (KPI)), like Kundenprofitabilität (like much…), Customer loyalty (how often…) and customer latency (like many…) belong exactly the same to the daily viewpoint, like the close connection to selling characteristic numbers. Disintegration rate, number of qualified attendance per field day, conversion/paragraph per field day u.v.m., form here the basis.
Which with large enterprises for years usual practice is, with KMU yet did not really intersperse itself.
The change for customer orientation requires more knowledge over the customers than ever before. This applies equivalently also to the prospective customers. The more I over its needs white, the more probably can satisfy I her.
“It´s time ton of CHANGEs.” www.kriegeskotte.com
Contact information/press contact:
Dr. Kriegeskotte Sales Consulting Group personal and management consultation
Registered place of business: Gewerbestr. 4
78479 island Reichenau (Baden-Wuerttemberg)
Telephone: 07534 - 99 55 97 - 1
Fax: 07534 - 99 55 97 - 9
E-Mail: info@kriegeskotte.com
Internet: www.kriegeskotte.com
Google Earth: 47° 41 ' 37,23 " N 9° 04 ' 06,55 " O
Firmenportrait:
Dr. Kriegeskotte Sales Consulting Group personal and management consultation
Specialization on efficiency increase and reduction of costs in selling, marketing and management.
Management:
Dr. Uwe Kriegeskotte
Dipl. Vertriebswirt, Doktor of philosophy
For 17 years in the management, marketing and selling of European and world market leaders actively
Firm's structure:
Our team consists of specialists with optimally complementing fields of activity. All advisors have a professional experience of many years in the authority, in which they are active as advisors.
Ranges such as economics and tax law, IT-co-ordination and Controlling belong exactly the same to our emphasis, as also the cover of the requirements in marketing-mix.
Coworkers of Dr. Kriegeskotte Sales Consulting Group look for solutions, which become fair the development of the respective industry and the needs of the client in best way. They recommend their services then only if they expect that their work brings advantages for the client. They treat all internal procedures and information of the client strictly confidentially.
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