Santa Claus is calling - innovative ones live show Case of one in on-line surrounding field integrated mobile marketing campaign

(openPR) - Munich. The residents of Munich enterprise NEW.EGO mobile, creative agency for mobile marketing and the MEMICS AG, specialist for individual telecommunication services, realize together under www.santaclaus-is-calling.de an innovative Showcase.

Packed into an animated Weihnachtsgeschichte, the two enterprises show, how the mobile telephone can be combined meaningfully with on-line surrounding field for crossmedialen advertising purposes. The story of the Weihnachtsgeschichte tells of Santa Claus and its so far always faithful companion Rudolph, which suddenly refuses itself doing at Christmas service. In order to turn the threatening disaster away, Santa Claus decides to ask someone for assistance - you the user.

By the new employment of the telephone within the animation and „the Aha effect developing from it “, the basis for a viralen success is created at the same time. While in the Showcase without the further use of the data one does, portable radio numbers with appropriate could be qualified Opt into for further advertising purposes in the material employment, aimed.

Internet side: www.santaclaus-is-calling.de

Press contact:
NEW.EGO mobile Entertainment GmbH

Martin Blumenthal

Office address:
Bruckmannring 32
85764 Oberschleissheim

Tel.: +49 (0) 89 15 90 87 94 - 1
Fax: +49 (0) 89 15 90 87 94 - 9

Email: presse@newego.de
Internet: www.newego.de

Press contact:
MEMICS AG

Fabian Dany

Pilarstrasse 3
D-80638 Munich

Tel.: +49 (0) 89 20 00 27 - 003
Fax: +49 (0) 89 20 00 27 - 200

Email: f.dany@memics.de
Internet: www.memics.de

NEW.EGO mobile Entertainment GmbH

NEW.EGO mobile develops and realizes concepts in the mobile marketing. The line spectrum covers Direct and Responsemarketing of concepts as well as applications within the ranges mobile Messaging, mobile Couponing, mobile Entertainment and mobile Payment.

MEMICS AG

The MEMICS AG is specialist for individual telecommunication services and develops custom-made telephone, portable radio and Internet solutions for your Business.

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