Smell marketing - benedictions or curse?

Production of own smells with natural Essenzen (openPR) - Olfaktori attractions ever more strongly integrated in so far the audiovisually coined/shaped marketing-mix. This calls critics on the barricades, which fear a stronger impairment of asthmatics and Allergikern. Although an impairment is by smells below the Wahrnehmungsschwelle not yet occupied by studies, it is not to be excluded reliably. What are the consequences

For economical reasons enterprises cannot extract themselves from a new trend. Exactly the same as many enterprises before 10 years to need no own homepage most enterprises were still convinced the third Relaunch behind itself already brought. „Is not as powerful as an idea, whose time came, knew “already Victor Hugo.

„From customer view I can report from my past experience only positive “, thus Mr. Savoulidis of the reading POOL OF BROADCASTING CORPORATIONs, „the customers of our customers give throughout a positive feedback. Humans feel in areas, which released from cigarette smoke and bad smells and which are pleasantly beduftet, better. No matter whether it concerns an ice cafe, a furniture house or a Reha center. “

Proven in psychological studies that pleasant smells diminish stress, relaxation to promote and the well-being feeling to increase be able. Also fears and stress could be reduced during a medical treatment. Here surely the individual case is crucial. There is the physician, who must understand himself ever more also than entrepreneurs, and also by a pleasant atmosphere its patients to respond must. „We have also among physicians content customers. And the physicians know their patients and know, where they can use smells. Also of their patients positive feedbacks came, because one would not like at all to inhale an additional virus in muffigen waiting rooms, because one thinks, one is sometimes caught “, thus Mr. Savoulidis.

From health view an impairment is by smell marketing compared with the loads, which are suspended we daily to classify surely rather as small. We live in a world, where formaldehyde from chip boards, ready-flooring, disinfectants and wash and wear textiles expenditure branch. Poisonous solvents and softeners injurious to health hide themselves in adhesives, colors, floor mats, finery means, Kosmetika and imitation leathers. Heavy metals and fungicides load the clothes and in addition come still the already everyday food scandals. „Our smells are practically perfume, but not for the body, but for the areas. They are produced also according to the same criteria “, so Mr. Savoulidis of the reading POOL OF BROADCASTING CORPORATIONs. For sensitive humans, who react also to perfume allergisch, it is perhaps the drop, which could bring the barrel to overcrowded.

From ethical view the question, whose arises needs has priority The allergisch not reacting majority or those the minority. And with whose yardstick is measured Which obtain a psychological well-being feeling, perhaps releases with the other one a somatic attraction! Can one require of an entrepreneur to do without a harmless, probably-smelling Beduftung and place themselves against the laws of the market If perhaps one pays attention with the furniture purchase only the price and not also to the pollution impact and thus dangerous evaporation to its own environment on puts. And before perhaps we arrange others, everyone should ask itself whether it does without its own Beduftung with body perfume out of consideration for potential Allergiker, which are among its colleagues, customers or even friends.

Also the sun throws light and shade and perhaps lies the solution in the correct measure.

Reading POOL OF BROADCASTING CORPORATIONs Beduftungssysteme
Inh. S. Savoulidis
Waldstr. 9
64546 Mörfelden Walldorf
Tel 06105-951610
E-Mail info@lasard.de
Web www.lasard.de
Contact person Mrs. Cezanne

The reading POOL OF BROADCASTING CORPORATIONs Beduftungssystme is an expert in the area of the professional Beduftung of trade areas. This is ensured by innovative technology, high-quality smells and competent consultation. Further information by telephone under 06105-951610, by E-Mail under aktion@lasard.de or directly on the homepage www.lasard.de

Dieser Artikel wurde veröffentlicht auf
OpenPR - http://openpr.de/news/112213/Duftmarketing-Segen-oder-Fluch.html