Study proves: Dream ratios for video Spots in on-line marketing

DoubleClick (openPR) - DoubleClick and TOMORROW FOCUS AG with common investigation to Rich Media Werbeformaten

Frankfurt, 21 February 2007 - videos are not from the Internet any more to exclude - shows not only the success history of Web portals such as YouTube or MyVideo from Germany, but also a current investigation of DoubleClick and the TOMORROW FOCUS AG. In „the takeGas study appeared now “aimed the acceptance of different Rich Media Werbeformate and in particular the effect of videos in the Internet were examined.

For this purpose an on-line campaign for a fictitious product was developed: takeGAS. With takeGAS it should concern a fuel additive in pill form, which the range of a car per tank filling increases significantly. For the campaign particularly Flash animated medium Rectangles, Flash Layer and video Spots developed and to selected sides of the TOMORROW FOCUS AG such as Amica.de, Chip.de, Focus.de, Max.de or Playboy.de switched.

By the investigation of the period spent of the users with the videos one became clear in the campaign process: Videos are not only accepted in the advertising employment by the users, but also are honored with dream ratios. The 30 seconds of long Kurzgeschichten by Videostream produced an amazing attention: By in the 14tägigen Werbeflight delivered 1,6 million videos on the advertising media of the TOMOROW FOCUS AG Internet-typical lengths of 10 seconds of 74 per cent and 20 seconds of scarcely half (47 per cent) the user were seen. 252,790 videos were seen from beginning to end. That corresponds to a spectator ratio of 15,1 per cent - fantastic numbers in the comparison to the reality on the classical television.

„Video Spots in the Internet stand for a trend, which will lastingly change the medium industry. Humans spend ever more time in the net and not before the television. That leads to a rapid rearrangement of the advertising budgets toward Internet. Who wants to profit from it, needs a solution, which unites the entire Workflow of the Rich Media production over the distribution up to the reporting. We are proud our customers with DART Motif exactly this solution to offer to be able “, say Richard Kidd, Director Sales Rich Media EMEA DoubleClick.

DART Motif is based on Macromedia and DoubleClick technology and integrates the advantages of interactive Design, Ad-Serving and reporting into only one Rich Media solution. So can co-operate agencies, Publisher and advertising customers smoothly and produce singular campaigns with convincing results.

Editorship service
Now request free of charge under doubleclick@zucker-kommunikation.de: „The takeGas study of DoubleClick and TOMORROW FOCUS AG. The employment of Rich Media advertisement, in particular video, in on-line marketing practice “.

Press contact:
DoubleClick Germany GmbH
Ulrich Rohde
Manager OF Public relation, Germany
Tel: 040.41406-24
Fax: 040.41406-10
Mail: urohde@doubleclick.net

Over DoubleClick:
DoubleClick offers the whole range at technologies and services, with which Media agencies, advertisement-driving and Web Publisher successfully and profit optimally from their investments into digital marketing can co-operate. Our focus on innovation, reliability and our expert's assessment of many years makes it possible to our customers to improve the productivity and the results of their digital marketing activities.

Since 1996 DoubleClick supports „original “and market leader of the digital Advertising to use the various possibilities of the new media optimally. Today the majority of on-line market with our products is served. Also tomorrow we would like to support our customers to exhaust the Potenzial of the different digital marketing channels world-wide - and the consumers to reach, where they used today and in the future media.

DoubleClick is global set up. The enterprise center is in New York town center. World-wide DoubleClick has 21 addresses, from which over 1.500 customers are cared for. The Headquarter for EMEA is resident in Dublin. Besides DoubleClick is represented in Germany in Hamburg, Duesseldorf and Frankfurt.

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