Mobile Advertising and content: 2007

(openPR) - the specialized congresses 3. Mobile Advertise Convention and 4. 25 informs mobile content Day. and 26 January 2007 in Munich to

With more than 20 advisers, four hochkarätig occupied expert panels and Top advisers of AUDI, RTL, Disney mobile, Sony Pictures as well as Procter & Gamble start on 25 January 2007 3. Mobile Advertise Convention and on 26 January 2007 of the 4. Mobile content Day. Under the slogan „mobile advertisement and content: More knowledge for the medium, mark and agency world “the specialized congresses offer a comprehensive overview of all forms mobile of the Advertising.

Erding, 09.Januar 2007: Mobile phone, meanwhile to the efficient small Entertainment machine been promoted, open so far undreamt-of ways of communication and places the classical mark, medium and agency world before new challenges. To 25. and 26 January 2007 shows therefore 3. Mobile Advertise Convention and the 4. Mobile content Day, as mobile marketing campaigns and content services can be merged optimally into existing enterprise fields. Both specialized congresses take place in the forum Goethe of the institute in Munich.

Also over 300 expected participants and fire-current topics of Germany most successful congress row of the mobile world starts in the new year: To the entrance Dr. Stephan Buse of the technical University of Hamburg demonstrates the interaction of location Based services. Dr. Nils Andres, managing director fire of the Science of institutes lights up current trends in the mobile marketing. Tim Gotthardt, team leader on-line strategy and digital marketing innovations with the AUDI AG, points experiences out with mobile marketing from the view of a strong mark. On the basis a current case study to Ariel pocket presents Dr. Alexander Trommen, executive committee of the Minick AG, together with Dr. Gregor scrap iron, fire management Lenor/Ariel pocket ROOF Procter & Gamble, mobile marketing campaigns of the second generation.

„Larva for mobile “is a central topic mobile content Day. Olaf Kroll, manager Business development EMEA Sony Pictures mobile Entertainment, discusses with Tobias Gerlach, strategic planning & co-ordination Bavaria film GmbH, and Marc Lepitit, producer Phoenix film, over „larva for mobile " and Hollywood. „Mobile content in the medium company - synergies, products, selling beginnings “are the topic of dock Hunzelmann, Head OF Sales and marketing EMEA Disney mobile. Experts of RTL, SevenOne Intermedia, MTV, Burda Yukom and BMG Zomba are concerned on that 4. Mobile content Day with the topics „mobile for Broadcasters " and „mobile for Music ". Further information and the complete program find you under www.mobile-advertise-convention.de and www.mobile-content-days.de

Partner for the press:
Angelique Szameitat, 11 per cent of Communication, pressing and program co-ordination
Tel.: +49 (0) 8122/955 - 625, fax: +49 (0) 8122/955 - 627
E-Mail: a.szameitat@11prozent.de, Internet: www.mobile-content-tage.de

Over the 11 per cent of Communication
11 per cent - Communication with seat in Erding was established as neutral communication platform between mark and Mediawelt and that eGame and mobile Entertainment market. She advises and supplies enterprises detailed and extensive information about this market. In addition the execution of meetings comes in these topic fields. A further authority of 11 per cent is the PR-range. (www.gfm-world.de, www.mobile-advertise-convention.de, www.mobile-content-days.de)

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