DOMOTEX 2007: CLASSEN - A whole world OF of laminates flooring

Laminate floor Lapacho chocolate with structure surface from the current collection CLASSEN trend world. (openPR) - changed assortment structure with laminate floors from the house CLASSEN. New Dekore and surfaces present themselves in own in each case experiencing worlds: „Discovering it the whole world of the laminate. “

Under the Slogan „CLASSEN - A whole world OF of laminates flooring “will internationally again set up the Classen group from Kaisersesch their to laminate floor rank. „With full concentration on the core business we want to take our successful path in the next years further and to develop our market shares further as one the laminate floor manufacturer leading world-wide “, such a speaker of the enterprise.

Wegbereiter will be in this connection the again developed shifting system CLASSEN megaloc. „With megaloc we conceived a system, which the transfer with are based and will revolutionize timber floorings. More simply and faster it goes according to our opinion really not more. “In particular with the specially-broad laminate halls, e.g. those with tile decoration, is megaloc a real profit.

„Our focus lies on one in the wahrsten sense of word ‚structured' re-organization of our assortment completely clear. In branded articles we set thereby strengthened on structured laminate surfaces, which we understand as one of our authority topics. A structure planed by a new micropore over the classical structure up to the effect structure and here the selection hands “, explains the CLASSEN Produktmanagement the new Sortimentierung.

„The whole world of the laminate floor “wants to make CLASSEN experiencable. Thus the collections were divided in experiencing worlds and given to everyone of the worlds their own priority. The high flexibility is new and outstanding during the special equipment: Select soils are optionally available with a 2 mm strong impact sound mark insulation and can flow during the assortment composition by the trade directly as collection extension.

The high-quality and aufwändigst produced soils are in the CLASSEN premium world. Likewise the experience world is put on: large clothes, opera, ball, wedding - even premium. As well as this collection world contains 8 mm a hall with Syncrotex® Effektstruktur, chamfered and without chamfers a chamfered hall with planed structure. As special format into this rank classical timber floor board width edge chamfered of 5-Zoll, in 10 mm strength with structure surface and is offered. All soils of the CLASSEN premium world are suitable with the demand class 32/AC4 for the normal commercial use.

The CLASSEN trend world contains trendige laminate floors in the demand class 32/AC4. Beside the classical structure surface CLASSEN offers a new, outstanding noble-matte surface here. Five ceramic(s) and Steinfliesendekore round the trend collection world off.

As the name already suggests, it concerns with the CLASSEN fun world an experiencing world full fun and activity. Those at present ten Dekore with a new, fine pored-open surface were arranged accordingly in this collection. With abrasion class AC4 also this collection is in the context of normal commercial use loadable.

The CLASSEN easy world embodies everything that makes the life easy and pleasant: To summer passport, in the grass lie - evenly Easyliving, the whole „ease of the Seins “. Accordingly the assortment is arranged in use class AC3. Simply, clearly and inexpensive the 8 mm imagine strong soils of these collections the consumer. The new micropore surface held also here with the Holzdekoren introduction. In addition contain this collection three Fliesendekore.

Styli Holzdekore in 7 mm of strength rounds the mark world of CLASSEN in an additional collection world downward off.

In the house CLASSEN one is convinced: „With the new assortment structure and the organization into experience worlds we put again a new, strongly emotionalisierte marketing line to the trade at the disposal. In simple, clear structure logical price distinction characteristics are represented. The five collection worlds possess individual in each case characteristics, which are easily comprehensible for the buyer. Primary request was, with the large selection of Dekoren and surfaces, „was “to be avoided, the floors with their special characteristics clearly to assign. With the new experience structure the Spagat between technical information and emotional representation - in such a way we think - succeeded to us again very well. “

CLASSEN on the DOMOTEX 2007 - 7, conditions A06 resounds

CLASSEN of selling GmbH
Werner of Siemens road 18-20
D-56759 Kaisersesch
www.classen.de
info@classen.de

Press contact:
H.W.G.
Marketing & advertisement
Yvonne Möhrke
Wiedbachstr. 50
56567 Neuwied
Tel. +49 2631 964623
Fax +49 2631 964614
E-Mail: y.moehrke@hwg-media.de
www.hwg-media.de

The CLASSEN group produces high-quality wood products and products on wood basis for the interior fittings. In the range to laminate soils CLASSEN belongs to the offerers leading world-wide. The DO-It-Yourself-user stands with product new developments in the center of the considerations. The success of the products is connected to the constantly rising requirements of the customers close with their quality and stands directly in connection with the goal of becoming fair. The CLASSEN group is world-wide partner of the qualified trade!

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