Haworth with Great spaces into the future

Successful enterprises need great areas (openPR) - Great spaces - great areas - develops, where jobs are arranged, which are changeable and perfectly with efficient functionality combines an ergonomic Design cut to humans. This vision Haworth used up itself. Together with its specialized trade partners the complete offerer of office worlds wants to set 2007 yardsticks.

The basic idea under that all ideas, efforts, convictions and products to be summarized can, are called flexible Design. Can be corresponded to changed requirements in the work surrounding field in this way at any time. In addition, adaptability is called steady to create long-lived and environmentalfair Design. Haworth supports together with its specialist dealers all customers to create individual and great areas. The complete offerer of office worlds three principles follows: Humans are the most important capital; Changes are inexorable; Enterprises are there to furnish achievements.

„We need great areas to promote, around content humans, creative thinking, communication as well as positive results “, describe Thorsten Prée, managing director Haworth Germany, the background of the Great space philosophy. „The source for success is innovation, the source for innovation is creativity and the source for creativity is humans. Thus briefly said: Humans are located in the center “, implement he, how the principle is to look in practice. In order to convert this aspect, Haworth set itself the Unternehmenskultur to the goal, of understanding building achievements as well as architecture on customer side. Together with authorized specialized trade partners a massbeschneidertes offer for the most different ranges of application, of the receipt is then compiled over the job up to conference and Lounge areas.

„As it were of the pure manufacturer, to the offerer of great areas. That is the way, which we will go to 2007. Our specialized technical and those of our specialized trade partners with the topics Facility management, acoustics, surface economy and CHANGE management represent thereby important additions. Further our world-wide Ideation team examines changes of the working sphere and lets these results into the Haworth of products flow “, continues to implement Prée. Projects, which could successfully be locked according to the principle of the great areas, are under other Franklin Templeton in Frankfurt/Main, the Siemens daughter Areva in attaining as well as Veritas/Symantec and Texas Instruments in Munich. Thorsten Prée shows up with the financial year 2006 contently. For 2007 expect Haworth further successes with the enterprises global acting. „We count on a fundamental turnover growth from 5 to 7 per cent “, prognosticate Prée. „Around this goal to reach, the advancement and intensification of co-operation with our specialized trade partners stand right at the top on our priority list. “

Haworth compiled in addition its own dealer development program, in order to make its partners for Great spaces fit. In addition the Haworth Academy counts, in which specialized trade partners receive special trainings. „We want to support our partners prominent dealers of their region to become “, stress Thorsten Prée. The bonus program „haworth&more “, the topic and product presentations „Shop into the box “, the introduction on the market concept „go4more “and a special Dealer level in the Internet offer additional service for Haworth partner. Meetings like the Haworth gulf Cup can be used together, in order to bind final customers and architects. Additionally with Haworth the selling is again aligned. ‚One face ton the more customer' is called the foreign exchange. „We put our dealers and customers with a firm partner, who has all facility ranges of an order from the entrance to the installation in the eye to care for to largest value on it. In this way we avoid unnecessary friction losses, minimize costs and increase so the conversions together with our dealers. The complete reorientation is presented to our dealers in the next weeks in the context of a Roundtable Dialoggespräches “, says Thorsten Prée.

„We are on the correct way to establish the mark Haworth successfully in the German market. Under the slogan „great alone, more better more together “, we closed a clammy one at our single marks art.collection, castelli, comforto and dyes. In 2007 we in addition our Germany-far operational readiness level will increase. Beside our Showrooms in Berlin, Stuttgart and bath of mouths, we plan further exhibition surfaces in Munich and Frankfurt/Main, around the idea of „Great spaces “still more near with our specialized trade partners to position “, say Prée. „With the sum of these measures we are confident the fact that we can lift Haworth in Germany into the same outstanding position as in the USA already happened. “

Contact:
Anja Welp
Haworth GmbH,
At the Deisterbahnhof 6, 31848 bath of mouths
fon +49 (0) 50 42,501-189, fax +49 (0) 50 42,501-304, mobilely +49 (0) 171,434 69 86, anja.welp@haworth.com

Birgit loading man
conceivablly - PR & marketing GmbH,
Except the sharpening mill 20, 28203 Bremen
fon +49 (0) 421,699,255 12, fax +49 (0) 421.
699,255 01, mobilely +49 (0) 170,321 58 36, bluedemann@denkbar-pr.de

Over Haworth
Haworth is world-wide leading the market in Design and production of office worlds, which can be integrated problem-free into all environments. The owner-led enterprise has its head office in Holland, the Michigan/USA. From this center Haworth developed Player in the last 25 years to one global. The enterprise is represented in over 120 countries and maintains developments and manufacturing plants of China, France, Germany, Italy, Portugal, Spain, Switzerland, India, Canada and the USA.

In Europe twelve own subsidiaries and seven manufacturing plants belong to the enterprise. Development centers are in Germany and Italy. The four product marks art.collection, castelli, comforto and dyes cover management furniture, space separation systems, conference furniture, desks, seat furniture as well as meeting seat furniture and form the basis of the European business. With nearly 600 coworkers at the locations awls and bath of mouths is Haworth of one of the largest office furniture producers on the German market.

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