Erich Pommer Institut starts new series of publications

I of the new series of publications bound Erich of the Pommer of institute to medium economy and law of communication media (openPR) - when volume I is in the first institute-own „series of publications to medium economy and law of communication media “Erich of the Pommer of institute in the Vistas publishing house the study „Demografie and Filmwirtschaft “appeared.

“Demografie and Filmwirtschaft” - under this title the phase I of the study to the demographic change and its effects appeared on cinema public and film contents as prelude in the first institute-own “series of publications to medium economy and law of communication media” Erich of the Pommer of institute. The emphasis of the series of publications appearing in the citizen of Berlin medium publishing house Vistas is on medium-economical topics in line with standard usage.

With an annual purchasing power of estimated 90 billion euro determines in the meantime a group of over 30 million Germans, which is older 50 years and, the market. In the year 2030 according to Federal Statistical Office the portion of over 60-Jährigen will be twice as high like the portion under 20-year old. Also the Filmwirtschaft gets these demographic changes to feel and must to it react. The study Erich of the Pommer of institute examined for the first time the cinema behavior of this target group, presents facts of the general state of research to this age group and bundles the opinions and experiences of experts. The crucial question, which places the study, reads: How can one interest this target group neglected so far in cinema Were examined for this preferences, dislikes, interests, habits and needs of the Best Ager. On the basis the available results topics can contents in addition, strategies for their conversion and possibilities for purposeful communication be derived and. Not least the study takes also the Filmtheater themselves into the view: Architecture, style, atmosphere, service, personnel and interior equipment. Phase II of the study verifies the results of the phase I on a long-term basis on the basis a concrete film project.

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Further information to volume I of the series of publications to medium economy and law of communication media:
Title: Demografie and Filmwirtschaft - study to the demographic change and its effects on cinema public and film contents in Germany
Authors: Klaus wedge, Felicitas Milke
With contributions of: Dagmar Hoffmann, Martina Schuegraf and Marcus tariff
Appeared: in the VISTAS publishing house in the series of publications Erich of the Pommer of institute to medium economy and law of communication media - EPI volume 1
Further data: 152 sides, 30 fig./Tab., DIN A5, 2006
ISBN: 978-3-89158-444-6 price: EURO 20, - (D)
Available: in the book trade or in the VISTAS publishing house (www.vistas.de)

Erich Pommer Institut gGmbH
Försterweg 2
D-14482 potsdam
Tel +49 (0) 331,721 28 80
Fax +49 (0) 331,721 28 81
mail@epi-medieninstitut.de
www.epi-medieninstitut.de


For questions, press accreditations and switching of interviews you use yourselves please:
Andrea Wickleder, wickleder@epi-medieninstitut.de, Tel. 0331,721 28 87

Practice-oriented research, universitäre teachings, industry-specific further training and medium-specific consultation are the task ranges Erich of the Pommer of institute. The topic spectrum reaches from medium-legal problem definitions, e.g. the author or license right, over medium-economical questions, approximately for film financing or the TV-Formathandels, up to practical and political aspects of the medium convergence.

The academic basis two Stiftungsprofessuren in co-operation with the University of potsdam and the university for film and television ensure „to Konrad wolf “in Babelsberg.
Was created Erich the Pommer Institut 1998 as independent non-profit GmbH in Potsdam-Babelsberg. Exclusive Gesellschafterin is the AGICOA copyright protection GmbH, an international exploitation corporation for film and television producers.

The name giver of the institute, Erich Pommer (1889-1966), was one of the most important producer personalities early 20. Century. Its productions, like „the cabinet of Dr. Caligari “(1920), „Metropolis “(1927) or „the blue angel “(1930), are world-famous and apply until today as large film classical authors.

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