360plus Design relaunched Corporate Design of two European luxury hotels

From the Logo to the indicator campaign, from the hotel equipment to the Internet: the new Corporate Design developed by the agency 360plus transports perfectly the classical image of a Spanish Grand hotel (openPR) - hotel openings are an exciting thing. Not only for the employees, but also for the assigned advertising or Design agency. From the image folder to egg-warmer, from the Werbekampagne to the laundry list everything must be finished within the prescribed period. The residents of Munich agency 360plus Design in the last months equal two of the most spectacular hotel openings in Europe cared for: the Castillo hotel Son Vida on Mallorca and the hotel lock Fuschl in Austria.

Accurately 297 positions in an edition of 1.011.881 pieces cover the project lists, which were conceived and converted by 360plus Design for the opening of the two luxury hotels. Apart from the standard business equipment with letter elbows, visiting cards and hotel folders also some articles not-everyday for hotel openings are on the Positionsliste: So for example the 96,000 pieces of toilet paper stickers for the Castillo hotel Son Vida. Or the 500 Plüschdrachen with names „Castelino “, which are to be used for customer connection for the smallest guests.

For the hotel again the creative ones the resident of Munich Design agency of handtumbled silk cloths for the internal Fashion Collection arranged and developed lock Fuschl beyond that equal a complete museum approximately around the two woman Mrs. empress Elisabeth and its film counterpart Romy cutter.

„The opening of a hotel is for the assigned agency always a completely special, conceptional and creative challenge - particularly in the luxury hotel trade “, says Behram Salmassinia, managing director of 360plus Design. Because straight in this segment should be noticeable the individuality and singularness of a hotel not only in the house experiencable, but also in all visual means of communication.

„For the Castillo we sketched hotel Son Vida for example a completely new Corporate Design. Begun with the development of the hotel and of the individual Outlet Logos over the indicator campaign up to the handbound Butler briefcase from leather “, so Salmassinia. , The former favourite hotel of the international jet set restored for approximately 30 millions euro should be positioned in the last year after locking of twelve month again as one of the prominent hotels at the European market. But a modern and appearance up-to-date was in demand, which should transport at the same time the Grandezza of a Spanish aristocracy seat and the requirement of a historical Grand hotel of Weltreputation. „Around the correct feeling for this unusual house to get, we got ourselves an art historian to the side and with it together the basic elements of the new Corporate Design such as Farbpalette, graphic guidance motives, picture fig. etc. developed “, so Salmassinia further.

Beside the graphic development and organization above all the point represents „“during a hotel opening a large challenge to production. Accurate Timing and a sophisticated logistics is to be asked, concomitantly still the latter, from the owner or general manager desired changes be time-fairly converted and produced means of communication by course, ship or airplane in time to the hotel be then transported can. Best naturally already some days before the opening, because all means of publicity and Amenities must be laid out naturally on the day of the opening at their traditional place.

„Before a Opening the time pressure for all involved ones is enormous “, tells Salmassinia. „There it can occur already times that we stand in a nightshift also at the printing machine, in order the key maps in time completely to get, or us personally in the car or airplane to set, in order to deliver the still damp bills of fare personally locally. Belongs to to our understanding of round around service. “

Press contact:
Behram Salmassinia, 360plus Design, Corneliusstrasse 6, 80333 Munich,
Tel.: 089-45 23 23 23, salmassinia@360plus.de, www.360plus.de

Barbara radome ski, versacom, Mehlprimelweg 4, 80995 Munich,
Tel: 089-14 72 79 18, barbara.radomski@versacom.de, www.versacom.de

Picture down load under: www.360plus-extranet.de
User: down-load-press
Password: 360plus

Background:
360plus Design is 1997 a created agency for visual communication with seat in Munich. The main points of work lie in the range Corporate Design and Corporate Branding for national and internationally acting enterprises of most diverse sizes from the Premium and Lifestylesegment and the hotel trade.

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