Holiday Smilers shows Web 2,0 Community in the tourism to the ITB

Holiday Smilers (openPR) - place MySpace or YouTube: HOLIDAY SMILERS presents on the ITB on-line Community for hotels, tour operators and vacation regions, individual in Berlin!

As in former times own homepage in few years Web 2,0 - solutions will belong to the Internet standard of each enterprise also in the tourism industry. On-line Communities will take thereby the central role - the spectacular billion-assumptions of Myspace.com and YouTube.com in the USA or recently the sales of the student Community StudiVZ in Germany suggested this already.

The topic vacation is suitable due to its high emotional fascination and that often confines connection too „love and flirts “like hardly another for the fact that humans meet therefore in a on-line Community. The tourism industry limps nevertheless so far still far behind the possibilities of the today's Entwicklungsstufe - mentioned „Web 2,0 “- afterwards. Only portals for hotel evaluations are of considerable importance.

HOLIDAY SMILERS developed an innovative Community solution particularly for the tourism sector, which it both individual hotel plants and hotel chains and tour operators and whole vacation regions made possible to construct fast and economically its own on-line Community with personalisierten customer profiles.

A singular Akquisestrategie by means of photo recognition gets thereby even guests, who have little Internet experience, into the Community. The guest gives personal data its Community profile, e.g. the age, origin, hobby exactly the same as the favourite meal in the hotel, the Lieblingsanimateur or experiences with trip goals. Customer preferences and desires, e.g. regarding travel times and offers, can be seized and evaluated directly and individually over the member profile data and communication of the members among themselves. Instead of the members with advertisement „zuzumüllen “, can be sent away afterwards the customer preferences appropriate „information “individualized to the customers. These offers for subsequent reservations or additional service in individualized speech increase the utilization of capacity and bind the customers directly to the Community operator - the respective hotel, the organizer or the region.

A further component of the Community solution is the photo gallery: The hotel photographer or a Animateur makes regularly current photos of vacation guests and loads for these comfortably with the software from Holiday Smilers into the Community. The guests can look at the vacation photos, evaluate and as on-line greeting map to dispatch.

The social cross-linking of the customers among themselves in a on-line Community binds these customers the far beyond vacation sojourn to the respective hotel, the tour operator or the region, which operate this Community.


The trend-setting concept of the Web 2,0 Communities of HOLIDAY SMILERS, which already is on the Kanaren in use, is presented to Community marketing management on the ITB 2007 in Berlin, among other things of the authors in the middle of March of the appearing book „“, the partners of HOLIDAY SMILERS franc Mühlenbeck and Professor Dr. Klemens Skibicki.

They find HOLIDAY SMILERS on the ITB in resound to 7,1 C, conditions 103. Can HOLIDAY SMILERS for a date arrangement interested under info@holiday-smilers.com contact.

Holiday Smilers GmbH & CO. Kg
Bonn STR. 328
50968 Cologne

Tel. +49,221,789,321 0
Fax +49,221,789,321 9

www.holiday-smilers.com

Press contact: Dipl. - Kfm. franc Mühlenbeck

The Holiday Smilers GmbH & CO. Kg with seat in Germany is expert for on-line Communities and marketing in the tourism sector. With partners in the target areas Holiday Smilers vacation Communities for hotels, clubs, regions and tour operators in the whole world builds.

The background of the founders of the society is representative of the holistic and interdisciplinary conception of the products and the philosophy of Holiday Smilers.

Professor Dr. Klemens Skibicki: marketing and market study at Business School with the main point of research on-line marketing teaches the Cologne.

Dipl. - Kfm. franc Mühlenbeck: offers as founder and a partner of an enterprise on the Kanaren Internet services for holidays clubs and has experiences of many years in the tourism sector. Together with K. Skibicki created it the company Brain Injection as management consultation with the special field on-line Communities.

Rouven Maier: is business active for years as an expert for Internet-referred applications. The core ranges of its company lognetic networks are Web Design, Webhosting and Web programming. Particularly within the range of the organization of developer teams it developed itself an exposed position.

Thorben Maier: had a strong authority when planning, the structure and support of server architectures of complex Linuxsystemen. Besides he is specialist for photo and applications of pattern recognitions on the usual operating systems. As an expert for pattern recognition of the aibo team Humboldt it became 2004 and 2005 world champions in the robot football. Together with R. Maier it manages the company lognetic networks.

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